Problem: Explain & educate homeowners on a complex real estate fee structure.

For this project I worked with Cleverminds crew. This included working with elements and guidelines coming from a motion graphics designer, brand designer & copyrighter. Our real estate client: ATLFSR saves a home seller on listing fees and guides them through the selling and buying process. The problem came from the explaining the process itself, it was wordy, a little confusing and not user friendly. We decided the best solution was to create an online resource that explains the process in a visually appealing way while educating the homeowner about this huge life event. The page included an explainer video with voice over guidance, an infographic mapping the ATLFSR process, and a step by step form walking a user through a questionnaire to better cater to their needs.

Outcome: Online source including video and infographics explaining real estate process.